why ETF Store?

Global focus.  Our approach aims to keep us invested in the best performing markets and asset classes around the globe.

ETF experts.  Our sole focus is on ETFs and our proprietary screening methodology allows us to identify the best ETFs for your portfolio.  We also have access to the managers who create ETFs, which is invaluable in gaining a deep understanding of each ETF.

No conflicts.  As an independent investment advisor we have a fiduciary obligation to put your interests above our own.  Our fees are based on a small percentage of assets; we do not receive commissions or mutual fund 12b-1 fees.  We have no motivation to guide you into a particular firm’s mutual fund or insurance product.

Investment Discipline.  Our investment strategies are executed in a disciplined and consistent manner.  We stick with our risk focused strategies, regardless of market conditions or the emotions that can impair effective investment decisions. 

Experience.  Our portfolios are managed by seasoned and respected professionals.  They have experienced the ups and downs of many market cycles, while managing and protecting billions of dollars in investor assets.